How to Manage On-Page SEO
Here I will explain my routine for auditing on-page SEO. I will begin by showing what to do with a brand new website. Everything you’ve read so far can be a little overwhelming, how pages on your site must maintain a certain...
Negative SEO – Defense Against the Negative Arts
Negative SEO, what is it? Why is it effective? What can you do about it? I’m your “Defense Against the Negative Arts” teacher. Negative SEO is very real, very effective, and you can defend yourself against it, without...
How To Improve Your Rankings with On-Page SEO
You may be surprised to hear that everything I’ve mentioned in this on-page SEO guide until now will not help improve your actual rankings much. The intent, so far, has not been to improve rankings, but to remove penalties. If...
How to Fix WordPress for SEO, Part 2 of 2
There’s little to get around the fact that WordPress is a duplicate content factory. You write an article, select 4 tags for the article, click submit and oops, you just created 8 pages of duplicate content. Your article gets...
How to Fix WordPress for SEO, Part 1 of 2
WordPress injects many, many keywords into your pages. By the time Wordperss is through, your template could have more keywords injected than are found in your articles. This can double your keyword density, or worse, and push your...
Keyword Density and Over-Optimization
Does Keyword Density Still Matter? Before discussing keyword density, I’ll respond to those who have a differing opinion. I believe keyword density matters. Others, such as Google’s Matt Cutts, or Aaron Wall, and many others...
Over-Optimization: The Hidden Google On-Page Penalty
When it comes to on-page SEO, there isn’t much information on how to do it properly. Google is vague, and it’s understandable they wouldn’t want their algorithm exploited by explaining it in detail. SEO professionals...
Keyword Density VS Inbound Linking Explained
In the past 10 years, the SEO industry has gone through dramatic changes. While it’s all thanks to Google that search results have cleaned up, it’s also thanks to Google that many legit sites lost ranking. In many ways,...