Local SEO – Top Eight Ranking Factors
Search Engine Land recently did an article about local SEO, and they came up with a graph which shows the most important top 8 factors for ranking in Google’s Local Search. I wanted to add my comments and other valuable insight...
Proactive Online Reputation Management with SEO
If your entire operation or online business relies on your reputation, then it only makes sense to start protecting your online reputation ahead of time. It’s bad when your name or company has bad listings when someone types...
Microsoft Acquires LinkedIn – Internet Marketing Implications
Something interesting happened when Microsoft purchased LinkedIn on Monday, June 13 2016. Twitter stock went up 4%. Apparently, there IS a market for social media platforms, they are desirable. Microsoft just proved there’s a...
Google News Gives Original Local Stories Credit with Local Source Tag
This article is specifically about Google News, and sites that are signed up for it. There’s only around 75,000 sites that are included in Google News. If you’re interested in getting your site entered into this section...
Fifty Percent of Blog Owners Willing to Sell Links – Case Study
SearchEngineWatch did a study on what started out as an attempt at outreach for whitehat link building. The implications of their research quickly turned to blackhat advantages. SEW clearly isn’t going to promote the blackhat...
Branded Searches for SEO
Many years ago, a winning strategy was to use exact match domains to get a boost in the SERPs for specific keywords. The idea was, if you wanted to rank for “strawberry chapstick”, that registering strawberrychapstick.org would...
Effective Internal Linking and Google’s Reasonable Surfer Patent
PageRank Google’s original PageRank model featured a randomness that, when visiting a page, someone would randomly click to a new page. This passed along equal amounts of PageRank to various links on the page, whether or not...
Google Search AI Empowered By Romance Novels
This may sound a little weird, right? Recently I wrote an article on Google’s RankBrain. Essentially, it is a part of Google’s algorithm which is noted as the third most important aspect of Google’s rankings – behind...
Whitehat Link Building – Outreach Strategies
Outreaching to webmasters in your niche to gain links to your content is one of the most solid and legitimate methods of whitehat link building. Many people shy away from it, because it involves interpersonal communication skills and,...
Spam – Manual Reviews Result In Restored Rankings 13% Of The Time
Google loves attacking spam through algorithm. This is their preferred method of fighting spam. Even so, last year Google manually adjusted the rankings of around 4.3 million websites in 2015. The rest of spam was tackled manually....